Blog Post #1 – Monster
Energy vs. Powerade on Facebook
Monster Energy and
Powerade seem to take two different approaches when utilizing their Facebook
accounts.
Monster Energy tends to
focus their posts on sporting events, the athletes they sponsor, and their “Monster Energy Girls”. The
brand does not post about their product. Their posts are very frequent as they often
post twice a day, every other day. Each post contains either an album, video or
photo and all posts provide hashtags, links, and questions for their readers.
Monster Energy has many
successful posts, their most recent success racked in 76,000 likes, 2,015
shares, and 287 comments. The success is related to fans intrigued by the
event, car and brand.
Powerade doesn’t seem to
utilize their Facebook page in the same way that Monster Energy does. Their last
25 Facebook posts range from 2013-2016 (with no posts in 2015). The brand
focuses on their product and the latest posts seem to be only in Swedish,
unlike others that have translations in many languages.
Powerade’s recent success
has accumulated 10,000 likes, 72 shares, and 140 comments. Simply weak in comparison
to Monster Energy. This post was the most successful due to the translations,
inclusion of their product, and consumers wanting to represent their countries.
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