In this post, we are going to look at the profiles of Red Bull and Gatorade on Google+. Both companies are present on Google+, but like
with most of Google+, both companies aren’t terribly active. Red Bull hasn’t
posted anything from 2016, with the currently most recent post dated December
12, 2015. On Gatorade’s page, their most recent post was from June 16, 2015;
which would indicate they are even less active than Red Bull is with their
Google+ page. Red Bull posts images and videos of extreme sports, and ‘inspiring’
photographs. Most posts have moderate social success, but it’s unlike Facebook
or Twitter. Gatorade posts images and links to their various products as well as
inspirational sports stories, as well as various sports events and stories.
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| Red Bull's Google+ post referencing WRC |
For their more successful posts seen, Red Bull posted a
photo of a WRC event, with
484 +1’s, 24 shares, and 5 comments. Gatorade posted a .gif of a spinning cap
off one of their signature drinks
that gained 68 +1’s, 4 shares and 7 comments. Both companies have incredibly
low participation from both the companies and fans on their respective pages.
But it makes sense considering Google+ is a relatively unpopular social media
platform, often with people forgetting they exist.
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| Gatorade's Creative Gif |
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