Red Bull - A Social Media Study

Red Bull – A Social Media Study

Red Bull Logo, 2016

A study on Red Bull and its social media presence.

Social Media Venues

Facebook (redbull)

Twitter (@redbull)

Youtube (redbull)

LinkedIn (red-bull)

Instagram (@redbull)

Google+ (redbull)

FourSquare (red-bull)

Pinterest (redbull)

Red Bull is incredibly active on social media. They have social media accounts on numerous different websites, including some websites people don’t often use anymore or have even heard of. Red Bull will post daily, often 4 to 5 times an hour. They also post their content in different languages. So everything is not necessarily in English.

Red Bull's Facebook Page, 2016

The majority of the content Red Bull posts to their social media page is various sports and drink related news articles, Youtube videos, or links to their website. Red Bull does a very large amount of sports related sponsorship, media, and coverage, and will often post or relate their content to their interests. Red Bull also responds to people’s comments often giving them answers to questions or agreeing to their general statement.

Red Bull also commands a fairly large following, with 45,053,888 likes on Facebook and 2.12 million followers on Twitter. Red Bull has mastered social media by gaining a serious following and by constantly producing and sharing interesting and ‘viral worthy’ content that people are likely to share with their friends. Red Bull has successfully created a unique and engaging image for their brand.