Wednesday 9 March 2016

Monster Energy Social Media Study

Monster Energy Logo, 2016.
Monster Energy


Monster Energy is a popular energy drink brand. 

The brand is known for its many endorsements of athletes and extreme sporting events such as Kawasaki Ninja Racing, Motocross, skateboarding, and BMX. 

Monster Energy has a large following across many social media platforms including: Twitter, Facebook, YouTube, Instagram, and more.

Monster Energy makes the effort to post regularly and to the point. The brand focuses on their events instead of their product, and it seems to generate the most interest. Frequent posts contain keyword sentences, very little wording, and often features pictures.

Monster Energy creates the most responses on Facebook where consumers and fans can share, like, or comment on posts that interest them.

Popular Facebook post.



Monster Energy has found a strategy that works for them and implements it well. Frequent posting of event pictures captures their specific audience in the intended way.  

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