Blog Post #7 – Powerade Content Marketing.
Powerade needs
to create a new campaign in order to attract a new audience and grow their
following. Powerade should partner with local sporting teams in order to
attract upcoming athletes and their families.
These campaigns
can run specifically during that sports season. An example would be basketball
campaigns running between October-April.
The goal is to
increase followers, likes, and increase interaction with consumers. Due to
Powerade’s current trend of promoting products, this is an opportunity to
feature athletes drinking their product during games.
The campaign
should be run on Twitter and YouTube. Videos can easily be made, posted, and
linked on various social media platforms. These videos have a chance to be
viral hits, emotional, or entertaining.
This campaign
can feature a contest to be the next athlete featured on the Powerade accounts.
This will attract athletes from many sports, ages, and even genders.
No comments:
Post a Comment