Red Bull vs. Gatorade - Youtube #4

In this post, we are going to look at Red Bull’s and Gatorade’s Youtube channels. Red Bull comes out strong by posting a video almost every day. Their most recent upload as of this post was 4 hours ago. The majority of Red Bull’s Youtube uploads are sports videos relating to their various events they cover and sponsor. It mostly has to do with dirtbiking, skiing/snowboarding, WRC and biking. None of their videos are advertisements for the actual Red Bull drink. Gatorade uploads a bit differently by uploading every a few videos in groups every few weeks. Their most recent post was 4 days ago, then a few videos were uploaded 5 days ago, and then the rest were much further spaced apart. Gatorade uploads mostly sports related videos, usually interviews, or inspiration stories and many advertisements for their drinks, and food.

In their description section, Red Bull links to its many social media accounts, such as: Red Bull TV, Twitter, RedBull.com, Google+, Facebook, Instagram, and the Red Bull Newsletter. Gatorade has links to their website (Gatorade.com) and their Google+ profile.

Red Bull's more recent successful video

As for popular videos, one of Red Bull’s most successful recent video was “Urban Snowmobiling in Saint Paul | Levi LaVallee”. The video currently has 374,462 views, 7,128 likes, 81 dislikes, and 366 comments. The Gatorade video that has recently been popular is their “Gatorade | Your Game IsOur Lab”, which currently has 123,166 views, 151 likes, 3 dislikes and 17 comments. These two videos have clearly been successful because they are interesting with the fan base that watches these videos. Gatorade’s video is one of their recent promotional campaigns and Red Bull’s is just a unique concept that many would like to do; snowmobiling stunts through a city.

Gatorade's more recent successful video

Blog Post #4 – YouTube (Monster Energy vs. Powerade)

Blog Post #4 – YouTube

Monster Energy and Powerade are both active on YouTube.

Monster Energy has a large following on YouTube with nearly 1M subscribers. While Powerade comes in with 22K subscribers.

It should be noted that when Powerade is typed into the search bar its verified page is not the first recommendation.

Monster Energy:       

Monster Energy posts a new video a few times a week. These videos tend to be action packed and/or feature their very popular Monster Energy Girls. They have found the content that attracts viewers and stuck with it. There is no industry related content or commercials

.

The brand has some very successful videos that revolve around their sponsored/endorsed events.

Their description is breif as it only states their slogan “Unleash the BEAST!”. The About page also features links to their Facebook, Twitter, and Google+ accounts.

Powerade:

Powerade has posted multiple times in the past 5 months. Their videos feature commercials that are believed to be from other countries. These videos are not as successful as Monster Energy’s videos. Their most viewed video received 102 likes and 2 comments.

There is serious room for improvement.