Red Bull vs. Gatorade - Youtube #4

In this post, we are going to look at Red Bull’s and Gatorade’s Youtube channels. Red Bull comes out strong by posting a video almost every day. Their most recent upload as of this post was 4 hours ago. The majority of Red Bull’s Youtube uploads are sports videos relating to their various events they cover and sponsor. It mostly has to do with dirtbiking, skiing/snowboarding, WRC and biking. None of their videos are advertisements for the actual Red Bull drink. Gatorade uploads a bit differently by uploading every a few videos in groups every few weeks. Their most recent post was 4 days ago, then a few videos were uploaded 5 days ago, and then the rest were much further spaced apart. Gatorade uploads mostly sports related videos, usually interviews, or inspiration stories and many advertisements for their drinks, and food.

In their description section, Red Bull links to its many social media accounts, such as: Red Bull TV, Twitter, RedBull.com, Google+, Facebook, Instagram, and the Red Bull Newsletter. Gatorade has links to their website (Gatorade.com) and their Google+ profile.

Red Bull's more recent successful video

As for popular videos, one of Red Bull’s most successful recent video was “Urban Snowmobiling in Saint Paul | Levi LaVallee”. The video currently has 374,462 views, 7,128 likes, 81 dislikes, and 366 comments. The Gatorade video that has recently been popular is their “Gatorade | Your Game IsOur Lab”, which currently has 123,166 views, 151 likes, 3 dislikes and 17 comments. These two videos have clearly been successful because they are interesting with the fan base that watches these videos. Gatorade’s video is one of their recent promotional campaigns and Red Bull’s is just a unique concept that many would like to do; snowmobiling stunts through a city.

Gatorade's more recent successful video

Red Bull vs. Gatorade - Google+ #3

In this post, we are going to look at the profiles of Red Bull and Gatorade on Google+. Both companies are present on Google+, but like with most of Google+, both companies aren’t terribly active. Red Bull hasn’t posted anything from 2016, with the currently most recent post dated December 12, 2015. On Gatorade’s page, their most recent post was from June 16, 2015; which would indicate they are even less active than Red Bull is with their Google+ page. Red Bull posts images and videos of extreme sports, and ‘inspiring’ photographs. Most posts have moderate social success, but it’s unlike Facebook or Twitter. Gatorade posts images and links to their various products as well as inspirational sports stories, as well as various sports events and stories.

Red Bull's Google+ post referencing WRC

For their more successful posts seen, Red Bull posted a photo of a WRC event, with 484 +1’s, 24 shares, and 5 comments. Gatorade posted a .gif of a spinning cap off one of their signature drinks that gained 68 +1’s, 4 shares and 7 comments. Both companies have incredibly low participation from both the companies and fans on their respective pages. But it makes sense considering Google+ is a relatively unpopular social media platform, often with people forgetting they exist.

Gatorade's Creative Gif

Red Bull vs. Gatorade - Facebook #1

In this post, we’re going to look at how Red Bull and Gatorade use their social media profile. First off, we noticed that Red Bull posts usually about twice an hour. As of the time of writing this post, Red Bull posted 20+ different Facebook posts in the last 9 hours. Now compared to Gatorade, they posted 7 different links since the start of 2016. That is a stark contrast between Red Bull who can post near 50 items in one day, and Gatorade, who posts around 2 items per month.

As for content, Red Bull often posts interesting articles and links to thing they find relevant or unique. Red Bull will also post links from different languages, meaning they cater to other countries, and not just English speaking. Gatorade on the other hand posts only English links that are usually promotions for their own products, or interviews with athletes they support.

Neither company uses the 50/50 rule too often, as Red Bull doesn’t often promote their Red BullEnergy Drinks and will often post news from their Red Bull Racing Division and articles from their own site, or from other websites they support. Gatorade on the other hand, usually only posts Gatorade Drink Promotions and advertisements for their products.

Two successful posts we decided to look at, was Red Bulls pinned post for ‘Hard Enduro’, a motocross event, and an unpinned post for one of Gatorade’s most recent commercials for their product line of ‘fuel foods' and drinks that top athletes require to perform their very best. The Red Bull post had 56k likes, 2.5 million views, 11,513 shares and 3,119 comments. The Gatorade post had 18k likes, 2.2 million views, 2,002 shares and 159 comments.

Red Bull's Currently Pinned Facebook Post

Both posts were successful as the Red Bull one is very unique, as it’s an uncommon form of motocross, and the Gatorade post is a creative advertisement for their line of products, something Red Bull does not often advertise.

Gatorade's Most Recent Facebook Post (Unpinned)