Red Bull vs. Gatorade - Red Bull Selfie Contest #7

Red Bull Extreme Selfie Challenge! To keep up with up the world’s emphatic love for pictures of themselves, Red Bull is offering you the chance to submit your most extreme and impressive selfie, and you could win the chance to go to one of Red Bull’s extreme events, such as the Red Bull Cold Rush, RedBull NordiX, Red Bull’s Ender, or any other Red Bull event of your choice!

Anyone can enter! Just submit a photo and proof that the selfie you are submitting is yours, and you will be entered for a chance to win! Red Bull will select the top 100 images they believe are the craziest selfies, and you the people, will get 30 days to vote on which you think is the best selfie.

This contest will be open to Facebook and Twitter. Submit your photos there and mark it with the hashtag, ‘#RedBullSelfieChallenge’ to make it count. The contest starts May 1^st, 2016, and ends June 1^st, 2016. Voting starts June 10^th, and goes to the 25^th. After that, we pick the candidates, and you vote! Remember, don’t injure or kill yourself trying to get an awesome selfie, it’s not that kind of contest.

We want you, the person reading this to get out there and discover how awesome the world is, and how awesome Red Bull can make it! Enter today!

DISCLAIMER: THIS IS NOT A REAL CONTEST, AS IT'S A STUDENT PROJECT.

Red Bull's Extreme Selfie Challenge

Red Bull vs. Gatoarde - Fan Pages - Gatorade #6

In this post, we will look at two fan pages for Gatorade. Unfortunately, like Red Bull, we could not find a third fan page on Google+. Regardless, fan pages are pretty basic in the content they provide. The creators, who are usually fans of the product or company, will often post items that the official pages share, retweet fan-made things, or post videos they’ve made in appreciation for the product or company. Fan-made pages are actually disappearing, with the verification system we mentioned before; many fan-made pages can be hard to find. If you are looking for one, search the company with “unofficial” in the search query. Anyhow, some still exist and we managed to find one for Gatorade on Facebook and Twitter.

A fan page for Gatorade on Facebook: LINK

A fan-run page for Gatorade on Facebook

A fan page for Gatorade on Twitter: LINK

A fan-run page for Gatorade on Twitter

Blog Post #7 – Powerade Content Marketing.

Blog Post #7 – Powerade Content Marketing.

Powerade needs to create a new campaign in order to attract a new audience and grow their following. Powerade should partner with local sporting teams in order to attract upcoming athletes and their families.

These campaigns can run specifically during that sports season. An example would be basketball campaigns running between October-April.

The goal is to increase followers, likes, and increase interaction with consumers. Due to Powerade’s current trend of promoting products, this is an opportunity to feature athletes drinking their product during games.

The campaign should be run on Twitter and YouTube. Videos can easily be made, posted, and linked on various social media platforms. These videos have a chance to be viral hits, emotional, or entertaining.

This campaign can feature a contest to be the next athlete featured on the Powerade accounts. This will attract athletes from many sports, ages, and even genders. 

Red Bull vs. Gatorade - Fan Pages - Red Bull #5

In this post, we will look at two fan pages for Red Bull. Unfortunately, we could not find a third fan page on Google+ for Red Bull. Anyway, fan pages are exactly what they sound like; they are pages created by regular users/customers and fans about a specific product, company or item they like. In this case, we have a page for Red Bull on Facebook, run by a fan of the company and its products. The other page is a fan run Twitter page for Red Bull. The kind of content you’ll usually find on these pages are links and retweets and posts by the official companies, as well as fan made content that the fan made pages share. These pages can be pretty difficult to find now a days with the verification system that most sites have put in place so customers can find the legitimate companies pages, but if you want to find a fan page, searching for the company name and “unofficial” is usually the best way.

A fan page for Red Bull on Facebook: LINK

A fan-run Red Bull Page on Facebook

A fan page for Red Bull on Twitter: LINK

A fan-run Red Bull Page on Twitter

Blog Post #6 – Powerade Fan Pages

Blog Post #6 – Powerade Fan Pages

1.   1.   Powerade Ecuador – Youtube

This fan page has 101 subcribers and 277K page views. The fan page posts dubbed commercials about the Powerade energy drinks available in their market. Expect consistent postings and sporting related content that features athletes drinking Powerade.

2.      2. Twitter Account - @PoweradePH

This Twitter account posts about healthy living. The tweets revolve around exercise and will inform followers about new Powerade products. The successful account has 852 followers.

Blog Post #5 – Monster Energy Fan Pages

Blog Post #5 – Monster Energy Fan Pages

Monster Energy is well received by their consumers/fans. Their followers are very interactive and it may be their dream to be endorsed by Monster Energy.

There are multiple unofficial pages where fans can post about the brand and product.

1.       1. Twitter account @MonsterH2002

This twitter account posts tweets in Japanese, and retweets other pages often. This picture filled account does not create their own content but actively comments and retweets product and event related tweets from other Monster Energy lovers. The accounts bio links to Monster Energy’s account. The page is very successful.

2.     2.  Facebook page: Monster and Rockstar Energy Drink Collection Koblenz

This Facebook page was created for the user to post pictures of their collectable Monster Energy cans. Many consumers have commented on the page, including their praises and own collections. The page has an astounding 997 likes. Expect short captions and many pictures.

3.      3. Energy Drinks Today.com

This YouTube account posts reviews of Monster Energy drinks often. You can expect honest reviews and product descriptions in the form of short enthusiastic videos.

Monster Energy vs. Powerade: Twitter Analysis

Blog Post #2 – Twitter

Monster Energy and Powerade utilize Twitter in different ways.

Monster Energy:

Monster Energy uses Twitter to promote industry related events, the athletes they sponsor/endorse, and occasionally the brand promotes their product. The brand tweets multiple times a day.

The brand does not use the 50/50 rule in relation to the industry that their product falls into. Their tweets focus on the above mentioned categories.

Monster Energy attracts their followers through links, hashtags, tagged accounts, and pictures.

Their most successful tweet included the popular hashtag #MonsterGirlMonday, links to their YouTube page, contains a short video, and appeals to their demographic.

Monster Energy's most successful Twitter post.

The successful tweet received 178 retweets, and 1.1K likes.

Powerade:

The Twitter account of Powerade is dull. The tweets are few and far between, but there are a few gems.

Their most successful tweet brought in 1.2K retweets and 2.1K likes. The only problem is that this tweet was made in September of 2015.

 

Powerade's most successful Twitter post.

The brand tends to tweet about current campaigns and attempt to engage with their followers. The use of the #justakid and #powerthrough hashtags is prevalent throughout the 25 most recent tweets. 

Red Bull vs. Gatorade - Twitter #2

In this blog post, we are going to look at Red Bull and Gatorade’s Twitter pages. Both pages are used less than their Facebook equivalents, but they are still used frequently. Red Bull posted 4 posts in the last 24 hours. Whereas Gatorade posted 3 times in the last 24 hours. That’s a lot closer together than the two companies Facebook profiles were.

For content, #Red Bull focuses on sports and sponsorship related content as well as articles and coverage of events from their website. They also retweet different company’s tweets they work with. They cover everything from #skateboarding, #surfing, #rally/WRC, #biking, #racing, general #sports and more. Very few to none of their posts are about their actual products, but just unique pictures or videos they deem relevant. #Gatorade takes a much more split approach and retweets #sports events and their #GSeries product line. They post and retweet the different players they sponsor as well as crowd pleasing moments in recent various sports games.

Red Bull's Vine Video they Tweeted

Two of the more successful tweets for the two companies was Red Bull’s Vine video clip for a unique and different camera angle from dirt biker, Ronnie Renner. In the clip, the camera spins around his head as he mounts off a large jump into the snow. The tweet received 74 retweets, and 218 likes. As for Gatorade, they retweeted JimmieJohnson’s NASCAR win at the #FoHQT500 at Atlanta Motorspeedway on February 28^th. The original post came from @NASCAR, and gathered 374 retweets, and 597 likes. As Gatorade is a large sponsor in NASCAR, it makes sense for Gatorade to promote both NASCAR and therefore, their own products.

Gatorade's Rewteet of @NASCAR'S #FoHQT500