Blog Post #5 – Monster Energy Fan Pages

Blog Post #5 – Monster Energy Fan Pages

Monster Energy is well received by their consumers/fans. Their followers are very interactive and it may be their dream to be endorsed by Monster Energy.

There are multiple unofficial pages where fans can post about the brand and product.

1.       1. Twitter account @MonsterH2002

This twitter account posts tweets in Japanese, and retweets other pages often. This picture filled account does not create their own content but actively comments and retweets product and event related tweets from other Monster Energy lovers. The accounts bio links to Monster Energy’s account. The page is very successful.

2.     2.  Facebook page: Monster and Rockstar Energy Drink Collection Koblenz

This Facebook page was created for the user to post pictures of their collectable Monster Energy cans. Many consumers have commented on the page, including their praises and own collections. The page has an astounding 997 likes. Expect short captions and many pictures.

3.      3. Energy Drinks Today.com

This YouTube account posts reviews of Monster Energy drinks often. You can expect honest reviews and product descriptions in the form of short enthusiastic videos.

Blog Post #4 – YouTube (Monster Energy vs. Powerade)

Blog Post #4 – YouTube

Monster Energy and Powerade are both active on YouTube.

Monster Energy has a large following on YouTube with nearly 1M subscribers. While Powerade comes in with 22K subscribers.

It should be noted that when Powerade is typed into the search bar its verified page is not the first recommendation.

Monster Energy:       

Monster Energy posts a new video a few times a week. These videos tend to be action packed and/or feature their very popular Monster Energy Girls. They have found the content that attracts viewers and stuck with it. There is no industry related content or commercials

.

The brand has some very successful videos that revolve around their sponsored/endorsed events.

Their description is breif as it only states their slogan “Unleash the BEAST!”. The About page also features links to their Facebook, Twitter, and Google+ accounts.

Powerade:

Powerade has posted multiple times in the past 5 months. Their videos feature commercials that are believed to be from other countries. These videos are not as successful as Monster Energy’s videos. Their most viewed video received 102 likes and 2 comments.

There is serious room for improvement.

Monster Energy vs. Powerade: Twitter Analysis

Blog Post #2 – Twitter

Monster Energy and Powerade utilize Twitter in different ways.

Monster Energy:

Monster Energy uses Twitter to promote industry related events, the athletes they sponsor/endorse, and occasionally the brand promotes their product. The brand tweets multiple times a day.

The brand does not use the 50/50 rule in relation to the industry that their product falls into. Their tweets focus on the above mentioned categories.

Monster Energy attracts their followers through links, hashtags, tagged accounts, and pictures.

Their most successful tweet included the popular hashtag #MonsterGirlMonday, links to their YouTube page, contains a short video, and appeals to their demographic.

Monster Energy's most successful Twitter post.

The successful tweet received 178 retweets, and 1.1K likes.

Powerade:

The Twitter account of Powerade is dull. The tweets are few and far between, but there are a few gems.

Their most successful tweet brought in 1.2K retweets and 2.1K likes. The only problem is that this tweet was made in September of 2015.

 

Powerade's most successful Twitter post.

The brand tends to tweet about current campaigns and attempt to engage with their followers. The use of the #justakid and #powerthrough hashtags is prevalent throughout the 25 most recent tweets. 

Blog Post #3 – Google+

Blog Post #3 – Google+

Monster Energy and Powerade are both on Google+, a great social media platform that has the potential to reach all Google, and Gmail users.

Monster Energy:

Monster Energy mainly uses Google+ to promote their YouTube videos (A new post generally means a new YouTube video/link).

Check out Monster Energy's Google+ page.

The Monster Energy description takes the time to introduce the brands idea to support their endorsed athletes and events instead of their product.

The Monster Energy Google+ page has raked in an astonishing 13M views. The page does not state the amount of followers.

Powerade:

Powerade’s Google+ page has garnered 152 followers from 1.6M page views.

The brand takes the opportunity to use the popular “optimal hydration” key words in their description. The brand successfully shares their presence on social media with links to their Twitter account, Facebook page, YouTube account, and website.  

The brand has not made any posts. The Google+ account simply shares their YouTube videos with their 152 followers.

Monster Energy vs. Powerade on Facebook

Blog Post #1 – Monster Energy vs. Powerade on Facebook

Monster Energy and Powerade seem to take two different approaches when utilizing their Facebook accounts.

Monster Energy tends to focus their posts on sporting events, the athletes they sponsor, and their “Monster Energy Girls”. The brand does not post about their product. Their posts are very frequent as they often post twice a day, every other day. Each post contains either an album, video or photo and all posts provide hashtags, links, and questions for their readers.

Monster Energy has many successful posts, their most recent success racked in 76,000 likes, 2,015 shares, and 287 comments. The success is related to fans intrigued by the event, car and brand.

Powerade doesn’t seem to utilize their Facebook page in the same way that Monster Energy does. Their last 25 Facebook posts range from 2013-2016 (with no posts in 2015). The brand focuses on their product and the latest posts seem to be only in Swedish, unlike others that have translations in many languages.

Powerade’s recent success has accumulated 10,000 likes, 72 shares, and 140 comments. Simply weak in comparison to Monster Energy. This post was the most successful due to the translations, inclusion of their product, and consumers wanting to represent their countries. 

Monster Energy Social Media Study

Monster Energy Logo, 2016.

Monster Energy


Monster Energy is a popular energy drink brand. 

The brand is known for its many endorsements of athletes and extreme sporting events such as Kawasaki Ninja Racing, Motocross, skateboarding, and BMX. 

Monster Energy has a large following across many social media platforms including: Twitter, Facebook, YouTube, Instagram, and more.

Monster Energy makes the effort to post regularly and to the point. The brand focuses on their events instead of their product, and it seems to generate the most interest. Frequent posts contain keyword sentences, very little wording, and often features pictures.

Monster Energy creates the most responses on Facebook where consumers and fans can share, like, or comment on posts that interest them.

Popular Facebook post.

Monster Energy has found a strategy that works for them and implements it well. Frequent posting of event pictures captures their specific audience in the intended way.  

SEO Analysis: Monster Energy vs. Powerade

Introduction

SEO is an important consideration for marketers because it is the easiest way to drive traffic to your site. In the energy drink industry Monster Energy and Powerade have proven to be leaders. Using keyword sentences throughout their sites like “Keeps You Hydrated” and “Thor Kawasaki”, they attempt to attract different audiences. The objective is to determine which of the two sites when compared has a stronger SEO.

Screen Captures of both home pages:

SEO Considerations	Monster Energy	Powerade
URL:	https://www.monsterenergy.com/	http://www.us.powerade.com/
Keywords used on each site:	Unleash the Beast!, Total domination, Thor Kawasaki, Variety of energy drinks.	Hydration drink, Sports drink, Keeps you hydrated.
Frequency of Keywords:	Often	Not as often.
Locations of keywords:	Headers, alt text, description.	Alt text, description.
Keywords in URL:	None (Company name)	None (Company name)
<title>	<title>Monster Energy | Home</title>	<title>POWERADE - The Official Website for Powerade</title>
<meta name="description" content=“”/>	<meta name="description" content="Produces a variety of energy drinks in the USA. Offers information on each product along with apparel and information on their sponsored teams."/>	<meta name="description" content="Sports Drinks with Electrolytes. The best hydration for today's game. Discover more about our athletes, products, and exclusive rewards.">
<meta name="keywords" content=""/>	<meta name="keywords" content="Monster Energy US,monster,monsterenergy,energy drink,monster energy,energy,athletes,sports,promotions,girls,events"/>	N/A?
Site upload speed:	Fast	Fast
Quality of written content:	Well written.	Well written.
Quality of Visual Content:	Excellent.	Excellent.
Alt Text used:	Names & countries?	Names & countries?
Captions used:	Music, Monster girls, Teams, DOONIES 2, Total Domination for Thor Kawasaki 2	Powerade Rewards, Get Game Day Ready, Give Your Game Some Flavor, Lets All Connect.
Quality of Layout:	Excellent	Excellent.
Call-to-action:	No	Yes
Anchor Text:	Used often.	Used often.
Mobile Friendly:	Yes	Yes
Content is “shareable”:	Yes	Yes
Links to Social Media:	Yes	Yes
SERP ranking results when using keywords from this table:	High/Medium?	Medium?

 Google Trends:

Google Trends Insights:

It can be seen that Monster Energy is no match for Powerade. There is quite a difference between interest of Monster Energy and Powerade. It is interesting that there is a heightened need for energy drinks around September (when school starts).

Summary:

Monster Energy’s strengths are its use of captivating SEO keywords to entice you into staying on their page.
Powerade’s strengths are its use of captions and anchor text. The keyword sentences “Keeps you hydrated” can be found on Powerade’s site multiple times, trying to convince the consumer that is a viable option when in need of a drink.  Other observations are that Monster Energy has utilized their website in a brand sense, while Powerade tried to push their product more.

Conclusion:

In the energy drink industry, Monster Energy and Powerade have utilized SEO and their websites in a captivating way.  Using keyword sentences throughout their sites like “Variety of energy drinks”, “Keeps you hydrated”, and “Total domination”. In my opinion the overall winner of this SEO Search analysis is Monster Energy.

APA Citations:

Google. (February 2016). Google trends. [Energy drink, Monster Energy, Powerade]. Retrieved from https://www.google.ca/trends/explore#q=Energy%20drink%2C%20Monster%20Energy%2C%20Powerade&date=today%2012-m&cmpt=q&tz=Etc%2FGMT%2B5

Monster Energy. (2016). Monster Energy Home. Retrieved from https://www.monsterenergy.com/

Powerade. (2016). POWERADE - The Official Website for Powerade. Retrieved from http://www.us.powerade.com/