Powerade Social Media Study

Powerade

Powerade Logo, 2016.

Powerade enters the energy drink market as a sports drink that contains electrolytes.

Powerade is present on various social media platforms including: Twitter, Facebook, and Instagram.

Powerade does not fully utilize social media to its fullest potential. The brand is not consistent across social media platforms.

When posting, the brand attempts to focus on promoting the product to its consumers. There is effort on their part to engage with consumers on their Facebook page, replies are strictly made in Swedish while posts contain different languages.

Successful Powerade Facebook post.

Powerade needs to implement a new strategy to their social media. There is potential for a new following on social media. 

Red Bull Infographic

This is a Red Bull Infographic created to showcase some interesting and possibly unknown facts about the company and the brand.

Red Bull Infographic