In this post, we’re going to look at how Red Bull and
Gatorade use their social media profile. First off, we noticed that
Red Bull posts usually about twice an hour. As of the time of writing this
post, Red Bull posted 20+ different Facebook posts in the last 9 hours. Now
compared to Gatorade, they posted 7 different links since the start of 2016.
That is a stark contrast between Red Bull who can post near 50 items in one
day, and Gatorade, who posts around 2 items per month.
As for content, Red Bull often posts interesting articles
and links to thing they find relevant or unique. Red Bull will also post links
from different languages, meaning they cater to other countries, and not just
English speaking. Gatorade on the other hand posts only English links that are
usually promotions for their own products, or interviews with athletes they support.
Neither company uses the 50/50 rule too often, as Red Bull
doesn’t often promote their Red BullEnergy Drinks and will often post news from their Red Bull Racing Division and articles from their own site,
or from other websites they support. Gatorade on the other hand, usually only
posts Gatorade Drink Promotions
and advertisements for their products.
Two successful posts we decided to look at, was Red Bulls
pinned post for ‘Hard Enduro’, a motocross event, and an unpinned post
for one of Gatorade’s most recent commercials for their product line of ‘fuel foods' and drinks that top athletes require to perform their very best. The Red
Bull post had 56k likes, 2.5 million views, 11,513 shares and 3,119 comments.
The Gatorade post had 18k likes, 2.2 million views, 2,002 shares and 159
comments.
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| Red Bull's Currently Pinned Facebook Post |
Both posts were successful as the Red Bull one is very
unique, as it’s an uncommon form of motocross, and the Gatorade post is a
creative advertisement for their line of products, something Red Bull does not
often advertise.
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| Gatorade's Most Recent Facebook Post (Unpinned) |
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