In this post, we are going to look at Red Bull’s and
Gatorade’s Youtube channels. Red Bull comes out strong by posting a video
almost every day. Their most recent upload as of this post was 4 hours ago. The
majority of Red Bull’s Youtube uploads are sports
videos relating to their various events they cover and sponsor. It mostly has
to do with dirtbiking, skiing/snowboarding, WRC
and biking. None of their
videos are advertisements for the actual Red Bull drink. Gatorade uploads a bit
differently by uploading every a few videos in groups every few weeks. Their most
recent post was 4 days ago, then a few videos were uploaded 5 days ago, and
then the rest were much further spaced apart. Gatorade uploads mostly sports related videos, usually interviews, or inspiration stories and many advertisements for their drinks, and food.
In their description section, Red Bull links to its many
social media accounts, such as: Red Bull TV, Twitter, RedBull.com, Google+,
Facebook, Instagram, and the Red Bull Newsletter. Gatorade has links to their
website (Gatorade.com) and their Google+ profile.
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| Red Bull's more recent successful video |
As for popular videos, one of Red Bull’s most successful
recent video was “Urban Snowmobiling in Saint Paul | Levi LaVallee”. The video
currently has 374,462 views, 7,128 likes, 81 dislikes, and 366 comments. The
Gatorade video that has recently been popular is their “Gatorade | Your Game IsOur Lab”, which currently has 123,166 views, 151 likes, 3 dislikes and 17
comments. These two videos have clearly been successful because they are
interesting with the fan base that watches these videos. Gatorade’s video is
one of their recent promotional campaigns and Red Bull’s is just a unique
concept that many would like to do; snowmobiling stunts through a city.
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| Gatorade's more recent successful video |
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