Blog Post #4 – YouTube
Monster Energy and
Powerade are both active on YouTube.
Monster Energy has a
large following on YouTube with nearly 1M subscribers. While Powerade comes in
with 22K subscribers.
It should be noted that
when Powerade is typed into the search bar its verified page is not the first recommendation.
Monster Energy:
Monster
Energy posts a new video a few times a week. These videos tend to be action
packed and/or feature their very popular Monster Energy Girls. They have found
the content that attracts viewers and stuck with it. There is no industry
related content or commercials
.
The
brand has some very successful videos that revolve around their
sponsored/endorsed events.
Their description is breif as it only states their slogan “Unleash
the BEAST!”. The About page also features links to their Facebook, Twitter, and
Google+ accounts.
Powerade:
Powerade has posted multiple times in the past 5 months.
Their videos feature commercials that are believed to be from other countries.
These videos are not as successful as Monster Energy’s videos. Their most
viewed video received 102 likes and 2 comments.
There is serious room for improvement.
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