Red Bull vs. Gatorade - Twitter #2

In this blog post, we are going to look at Red Bull and Gatorade’s Twitter pages. Both pages are used less than their Facebook equivalents, but they are still used frequently. Red Bull posted 4 posts in the last 24 hours. Whereas Gatorade posted 3 times in the last 24 hours. That’s a lot closer together than the two companies Facebook profiles were.

For content, #Red Bull focuses on sports and sponsorship related content as well as articles and coverage of events from their website. They also retweet different company’s tweets they work with. They cover everything from #skateboarding, #surfing, #rally/WRC, #biking, #racing, general #sports and more. Very few to none of their posts are about their actual products, but just unique pictures or videos they deem relevant. #Gatorade takes a much more split approach and retweets #sports events and their #GSeries product line. They post and retweet the different players they sponsor as well as crowd pleasing moments in recent various sports games.

Red Bull's Vine Video they Tweeted

Two of the more successful tweets for the two companies was Red Bull’s Vine video clip for a unique and different camera angle from dirt biker, Ronnie Renner. In the clip, the camera spins around his head as he mounts off a large jump into the snow. The tweet received 74 retweets, and 218 likes. As for Gatorade, they retweeted JimmieJohnson’s NASCAR win at the #FoHQT500 at Atlanta Motorspeedway on February 28^th. The original post came from @NASCAR, and gathered 374 retweets, and 597 likes. As Gatorade is a large sponsor in NASCAR, it makes sense for Gatorade to promote both NASCAR and therefore, their own products.

Gatorade's Rewteet of @NASCAR'S #FoHQT500