Monster Energy vs. Powerade: Twitter Analysis

Blog Post #2 – Twitter

Monster Energy and Powerade utilize Twitter in different ways.

Monster Energy:

Monster Energy uses Twitter to promote industry related events, the athletes they sponsor/endorse, and occasionally the brand promotes their product. The brand tweets multiple times a day.

The brand does not use the 50/50 rule in relation to the industry that their product falls into. Their tweets focus on the above mentioned categories.

Monster Energy attracts their followers through links, hashtags, tagged accounts, and pictures.

Their most successful tweet included the popular hashtag #MonsterGirlMonday, links to their YouTube page, contains a short video, and appeals to their demographic.

Monster Energy's most successful Twitter post.

The successful tweet received 178 retweets, and 1.1K likes.

Powerade:

The Twitter account of Powerade is dull. The tweets are few and far between, but there are a few gems.

Their most successful tweet brought in 1.2K retweets and 2.1K likes. The only problem is that this tweet was made in September of 2015.

 

Powerade's most successful Twitter post.

The brand tends to tweet about current campaigns and attempt to engage with their followers. The use of the #justakid and #powerthrough hashtags is prevalent throughout the 25 most recent tweets.