Gatorade - A Social Media Study

Gatorade – A Social Media Study

A study on Gatorade and its social media presence.

Gatorade Logo, 2016

Social Media Venues

Facebook (Gatorade)

Twitter (@Gatorade)

Youtube (whatsg)

Instagram (@gatorade)

Google+ (gatorade)

FourSquare (gatorade)

Pinterest (gatorade)

Gatorade takes a much more slow and subtle approach to their online presence. Gatorade posts very little online content, and on their Facebook page, have posted three items to their since February 2016. Gatorade posts about one post per day on their Twitter feed. Gatorade also posts videos occasionally to their Youtube channel, and they are either very short (less than 1 minute long) videos and/or are commercials.

Gatorade's Facebook Page, 2016

The majority of Gatorades content they post is sports related. They will post when athletes use their various products and will post other sports related content such as congratulations to different athletes or will post highlights from different sports games.

As for social media, Gatorade has 7,282,072 Facebook likes and 334k Twitter followers. Gatorade does not command much of a social media following, but clearly people who like Gatorade, follow it because of their products. Whereas many people follow Red Bull for all the cool, non-drink related content they post. Gatorade definitely has a social media presence, but it’s unlike their competitors.